E-Enterpreneurship

Social Media
Posted: 07-06-2016 08:58 | Updated: 20-06-2017 17:30 | Views: 607
Module Code Semester Specialisation IT-IS Specialisation IT-ΗΙ ECTS Instructor(s)
E-Enterpreneurship   B Elective /  Specialisation Elective  6  Pateli A.

 

 

 

Module Description:

Ε-Business from the technological, business and market perspective. Electronic re-structuring of private and public organizations. Electronic Intermediaries. Typical and Emerging E-Business Models. Mobile and Social Media Applications. New collaboration-based e-business models (e.g. crowdsourcing). Design of Business Plan for an innovative e-business startup.

 

 

 

Bibliography:


    • Turban et al., “Electronic Commerce 2010”, 6th Edition, 2009, Prentice Hall.

    • Kenneth Laudon, Carol Guercio Traver, “E-Commerce 2009”, 5th Edition, 2008, Prentice Hall.


 

 

 

Additional Material:




 

 

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